Fog Off Clothing Co. directs ten percent of sales in Pseudio stores across Nova Scotia to Mental Health Foundation of Nova Scotia

Fog Off Clothing Co. is pleased to announce its apparel is now available for purchase in Pseudio stores across Canada. Ten percent of Fog Off sales will benefit local mental health organizations in each province. Proceeds from the eleven Pseudio stores in Nova Scotia are designated to supporting the Mental Health Foundation of Nova Scotia.

Based in Nova Scotia, the Fog Off team is dedicated to combating stigma around mental illness and providing support for those who struggle. They believe “no one should have to travel down a foggy path alone.” The clothing company began supporting the Mental Health Foundation of Nova Scotia last year.

Earlier this spring, Pseudio signed on to stock Fog Off products and support its message nationally. Pseudio also began in Nova Scotia and is headquartered in the province.

“We are thrilled to partner with these two wonderful organizations,” says Tim Hennebery, Fog Off Clothing Co. Founder and Owner. “We are incredibly grateful to Pseudio for this amazing opportunity. Their support of local business and this mental health messaging is so special.”

The Fog Off brand has grown in popularity since its inception in 2014. The Halifax Shopping Centre Pseudio has already reported customer interest in the new relationship with Fog Off. Employees have noted the mental health connection gets people talking.

“Any time we can encourage conversations regarding mental illness, we’re taking a step in the right direction,” says Foundation President & CEO Starr Dobson. “The Mental Health Foundation of Nova Scotia is here to help change the way people think. We’re thrilled to have Fog Off Clothing Co. and Pseudio stores working toward that same goal. Plus, it’s an added bonus that the hoodies and tees are eye-catching, colourful and fun to wear!”

“No one should struggle alone; we are all on this journey together,” writes Hennebery in new Fog Off messaging. “It’s only right that as brother to brother and sister to sister we stand beside one another like an army at battle. We all have mental health. We all need to fight together to end the stigma.”


About Fog Off Clothing Co.
Fog Off Clothing Co. aims to give a voice and a vessel to spread and share the message loud and clear. Supporting and helping one another is what this brand believes in, one hundred percent.

PSEUDIO is a local clothing company, established in Bedford, NS in 1985. With 30 locations throughout Canada, PSEUDIO has managed to continue to focus on supporting local organizations with a cause, along with providing a tailored product selection for each of the locations and their unique customers.

About the Mental Health Foundation of Nova Scotia
The Mental Health Foundation of Nova Scotia is a registered charity dedicated to improving the lives of Nova Scotians living with mental illness and their loved ones.  The Foundation raises funds for vital programs and services that help make this possible, province-wide.



Jennifer Lewandowski, Communications Lead
Mental Health Foundation of Nova Scotia
T: 902.464.3210

Tim Hennebery, Founder & Owner
Fog Off Clothing Co.
T: 902.221.2340

Jessica Wentzell, Marketing Manager
PSEUDIO, envy, Samuel&Co